Marketing Services

We help businesses in Vero Beach get better results with their websites


Using Robot Text Files & Indexes To Help Bots Find Your SEO Content

You don’t have to rely only on your content to get search engines to find and crawl your website. You can implement robot text files and indexes to help the bots find you and your SEO content faster. The code tells each crawler what to do or what not to do.

A robot text file is just a code that you add to the code on your website to tell the robots that crawl your website what to do. It controls the spiders and what they see or interact with on your website. You can tell them to search a file or not search a file. While you don’t have to have a robot.txt file, you do need to ensure that if you have one that you’re using it right.  Continue reading “Using Robot Text Files & Indexes To Help Bots Find Your SEO Content”

Don’t Be Afraid To Use Multi-Media Content

When creating SEO content, it’s important to remember that there are many types of content besides text that you can use. In fact, the more types of content you use the better the search engine will like you. The more places you put content the better too.

For example, putting content on YouTube then embedding into your website, then sharing on social media to promote it, is a good example of how to use video to get more new visitors (directly from YouTube) to your website while also serving your repeat visitors right on the site. Plus, it offers content that you can use for promoting on social media directly from your website instead of sharing from YouTube.  Continue reading “Don’t Be Afraid To Use Multi-Media Content”

The Power Of Epic Content To Help With Searchability

There are many different types of content that you will want to develop for your online and offline presence. General evergreen blog posts, multimedia content, individual page information, and FAQs are all part of the content you’ll want to create. But another type of content that is very important to create is epic content, also called cornerstone content. It helps get links to your website, help you find new readers, attracts subscribers, and improves search engine ranking. Plus, it endears your audience to you and your brand.  Continue reading “The Power Of Epic Content To Help With Searchability”

Using Bolding And Italic Fonts Effectively In Your Content

When people read content online they tend to read in an F pattern. They want to scan the content for information and keywords to find out if it’s something they really want to read or not. In fact, studies show that in most cases online readers will scan first, reading only about 20 percent of the content, and then move on if they’re not drawn into the content.

You can make the content you create easier to read if with formatting. You can set up all your content with scanning in the F pattern in mind by using bolding, italics, and header tags. Not only will it make it easier for your audience to read, but it will show search engines what’s most important in the content you’re sharing.  Continue reading “Using Bolding And Italic Fonts Effectively In Your Content”

Going Deep & Going Wide With Your SEO Content

When you are working on developing content and creating a content strategy you’re going to want to go both deep and wide with the topic. Going wide with your wide can attract new audience members while going deep will build relationships with and engage your audience. Content can be either wide or deep but not both. To understand this let’s talk about what wide versus deep means.  Continue reading “Going Deep & Going Wide With Your SEO Content”

Keep It Fresh & Keep It On Topic

Having updated content is very important because it helps build trust, show your expertise, and builds authority. Depending on your niche staying up-to-date can sometimes be difficult. For example, technology and fashion changes a lot, while some topics are truly evergreen like gardening or cooking. A recipe that works today is going to work tomorrow. But, technical advice or fashion advice given today may not work tomorrow.

In addition to content being out of date, there are other reasons to keep your content fresh, updated, and on topic.  Continue reading “Keep It Fresh & Keep It On Topic”

Using Google To Find More Keywords To Go After

The great thing about doing keyword research is that it also helps you come up with new content ideas. You can research keywords easily on Google.

Search for a single word. For example, we want to find some good keyword ideas for a knitting site. So, we search google for the word Knitting. Then scroll to the bottom to look at related search ideas.

This screenshot shows what you will see at the bottom of the page if you do a search for knitting. Notice that on the left above the Google icon you see “searches related to knitting” and a bunch of terms under it. These are all good ideas to potentially use if they fit your audience, products, services, and goals. Look to the right where it says “see results about” that’s another area you can use to find more keyword ideas for knitting.  Continue reading “Using Google To Find More Keywords To Go After”

Why You Want To Go After The Low Hanging Fruit

When it comes to keywords don’t make it hard on yourself. Don’t use the most popular keywords that have a lot of competition. Instead, focus on long tail keywords or keyword phrases because they’re much easier to rank for since they are far more specific and can attract a more targeted audience to your site.

To find long tail keywords you can use a service such as where you can plug in a single term and it will come back with long tail keyword possibilities. You can then use those terms to research deeper to find out if the keywords generated will help.

Lower Competition – Due to the specificity of keywords there will be less competition so if you run adds they will cost less. You’ll still get a good search volume from the keywords even if they are lower competition, in fact, you may get higher search results.

More Targeted – This is how your audience really searches for your information by using a phrase or several terms. That will make the results even more targeted if you’ve created content for those long tail keywords.

Focuses on Content – Google wants you to focus on content which is why long tail keywords are such a good bargain. It’s easier to include long tail keywords in your content. Search engines like sites with more content that matches the other content on the site so that they know it’s an authoritative site.

Higher Conversion Rates – Since long tail keywords are so specific when you pick the right one to develop content, products, and services around you’ll convert at a higher rate than you would with a single word.

Helps You Rank for Other Terms – Remember when we talked about using synonyms within the content of your post that matches the title. This works great for ranking for single keywords since they’ll be indexed with the title if they’re related.

Helps You Develop More Content Ideas – Finding long tail keyword phrases via keyword research also will help you come up with more content ideas that are relevant to your audience.

Works Better with Voice Searches – Today, many people use household assistants like the Echo, as well as voice to text on their mobile devices to search. Usually, they ask a question to find something. If you write content using these questions (long tail keywords) you’re more likely to be found.

When you focus on using long tail keywords remember, you can use the long tail keyword in your titles, headings, subheadings, and within the body of the text. But you can also use single word synonyms which helps you rank for those keywords too. Using long tail keywords and keyword phrases is a lot more natural and easier to rank than the single keywords that are so often used by larger corporate sites.

Do You Know About Latent Semantic Indexing?

This mathematical method is used by search engines to combine keywords identified from your website into a list and determine the relationship between the words, terms, and concepts used in the content on a site. The content consists of page titles, headers, subheaders, body text, image attributes and more. Latent semantic indexing or LSI looks for synonyms within the content that are related to the title.

Let’s look at an example.

Let’s say you wrote a blog post with the keyword phrase, “Wool Knitting” in the title. Now, within the content are words relating to the title such as knitting needles, yarn, pattern and so forth that relate to the title. LSI determines that this information is relevant to the title and compiles them. That’s why it’s so important to use keywords and synonyms of the keyword within the content on the pages because even though you’re not trying to rank for those words they do boost your ranking in SERPs.  Continue reading “Do You Know About Latent Semantic Indexing?”

Make It Easy To Link And Share

When a visitor comes to your website and likes what they see they’re naturally going to want to share it right? Well, sometimes. If it’s easy to share, if you remind them to share, and encourage them or incentivize them to share you’re going to get a lot more shares.

But, if you don’t have easy share buttons, and you don’t ask, more than likely they won’t be as likely to share it. You want more people linking to and sharing your content because it’s good for SEO. Each share constitutes a link back to your site. Links back depending on where they come from signal to search engines that your site is important in some way.

To make technology work well you need to remember the call to action. Tell your visitors to like, share, comment. Tell your users what you want them to do when they read your content. It doesn’t take much effort to add a comment to the end of your blog posts about sharing the wealth with their friends and instruct them how to do it. 

And yes, there is a plugin for that, let’s look at a few.  Continue reading “Make It Easy To Link And Share”